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Dax DeRop
COO
Ken Garff Automotive Group
Brent Lessing
CIO
Ken Garff Automotive Group
Binu Mathew
Cheif Techology Officer
Tekion
In this fireside chat, Ken Garff shares a practical look at how they're approaching AI as a driver of business transformation—enhancing productivity, improving margins, and empowering employees rather than replacing them. From lead management and vehicle acquisition to service operations, hear how they're prioritizing high-value use cases and navigating key decisions around build vs. buy.
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