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The AI-Native Platform for Automotive Retail

AI-Powered CRM, Designed for Dealership Growth

Connected, intelligent interaction across sales, service, and marketing—so your teams respond faster, personalize engagement, and convert more opportunities.

Connected Customer Journeys 

Every interaction—sales, service, and marketing—connected in one system. 

Real-Time Intelligence 

AI-driven insights surface next-best actions and engagement opportunities automatically. 

Unified Data 

One customer record across the dealership—no duplicates, no silos.

Built-In Automation 

Trigger workflows, follow-ups, and campaigns without manual effort. 

Real-Time Intelligence 
AI-driven insights surface next-best actions and engagement opportunities automatically. 
Unified Data 
One customer record across the dealership—no duplicates, no silos.
Built-In Automation 
Trigger workflows, follow-ups, and campaigns without manual effort. 

Rethinking CRM for <sm> Modern <xdt>Automotive <sm> Retail

Traditional CRMs depend on disconnected systems and <md> manual <xd> work. Tekion CRM is natively built into the dealership <md> platform,<xd> unifying engagement, operations, and analytics in <md> real time.

One Customer. One View.

A single, unified customer profile across sales, service, marketing,<xd> and<md> accounting—always up to date and accessible to every team—<xd> so data is<md> shared with the right context, at the right moment, for<xd> every interaction.

Faster Lead Response

AI-powered lead routing, prioritization, and automation help teams engage customers at the right moment—every time.

Smarter Engagement

Personalized messaging, automated campaigns, and intelligent recommendations drive higher response and conversion rates.

Seamless Handoffs

Connected<sm><lg><md> workflows eliminate drop-offs between BDC, sales, service, and marketing teams.

Actionable Analytics

Built-in dashboards and reporting reveal what’s working, what’s not, and where to optimize. 

CRM Pro: AI That Acts Across the Customer Lifecycle

CRM Pro applies Tekion’s AI across the customer lifecycle—using real-time data to drive faster responses, smarter communication, and consistent execution across sales, service, and marketing. All without adding complexity to your teams.

AI-Powered Lead Summaries

Instant, AI-generated context for every lead—bringing together customer history, vehicle interest, engagement signals, and recommended next steps in one clear view, so teams know exactly how to respond.

Smart Communication

AI-assisted messaging that helps teams respond faster and more effectively with suggested replies, personalization, and consistent tone—without sounding automated.

Call Transcription

Automatically transcribes <xs> and summarizes every customer call—highlighting needs, commitments, and next steps to enable seamless handoffs and faster follow-up.

Intelligent Prioritization

AI highlights high-intent opportunities and guides follow-up timing so teams focus effort where it drives the most impact.

Performance Visibility

Real-time insights and alerts help leaders track response times, engagement, and conversion trends as they happen. 

Perpetual Campaigns

Easy-to-set-up, always-on, targeted emails and texts across sales, service, and marketing—so campaigns run continuously, stop intelligently, and engage customers at the right moment. 

CRM Built for Enterprise Scale

Built for multi-store dealer groups, Tekion CRM delivers enterprise governance, shared visibility, and consistent execution—trusted by the largest auto groups in the country.

Enterprise User Management

Centralized user access and permissions across all rooftops—managed once, enforced everywhere.

Enterprise CRM Reporting

Unified reporting across stores for clear visibility into performance, trends, and outcomes.

Enterprise Lead & Contact Search

Search and access leads and customers across all rooftops from a single enterprise view.

Enterprise Communications

Standardize messaging, policies, and engagement while allowing local execution at the store level.

Enterprise Role Administration & Approvals

Define, govern, and approve CRM roles at the enterprise level to ensure consistency and compliance.

Enterprise CRM Dashboards

Real-time dashboards designed for leadership—track what matters across the entire group at a glance.

Enterprise Lead Acceptance Management

Control how leads are accepted and routed across stores to ensure fairness, speed, and accountability.

Enterprise-Grade Security & Compliance

Built on a secure, cloud-native foundation with role-based access, audit trails, and compliance-ready controls to protect customer data and dealership operations.

Explore CRM Capabilities—Fully Connected to the Platform

With CRM as an extension of your DMS – not bolted on, unify customer data to understand every journey—and maximize lifetime customer value. Capture opportunities and insights faster–everywhere, every time.

Lead Management

Leverage powerful scoring to capture, prioritize, and route leads automatically.

Customer Engagement

Email, SMS, and personalized outreach—fully integrated into sales and service workflows.

Campaign Automation

Build targeted, triggered campaigns that scale personalization without manual effort.

Sales Workflow Management

Track activity, manage follow-ups, and flag stalled deals with closing potential.

Analytics & Reporting

Real-time dashboards and performance insights for sales, marketing, and leadership.

Lifecycle Management

Engage customers from first interaction through repeat service and long-term loyalty.

Trusted by Dealers <sm>Like You

Walt Massey

Walt Massey Automotive Group

There's really no limits to what Tekion can do.

Jessie Dosanjh

California Automotive Retailing Group

Our CSI went up tremendously... directly as a result of the customer experience and the ease of check-in and engagement that the Tekion platform provides.

Joe Castelino

American Motors Group

Tekion is the Netflix to Blockbuster. Anyone who wants to fight the change, anyone who wants to do business in the Stone Age is going to be a dinosaur.

Mike Alford

Marine Chevrolet

Everything about Tekion is disrupting the traditional DMS relationship.

Testimonials and results reflect real user experiences, which may vary. Additionally, testimonials may be edited <xd>for clarity. Any compensated endorsements are disclosed.

Built for a smooth start and sustained success

With clear milestones, expert support, and data-driven guidance, Tekion’s implementation journey is designed to accelerate time-to-value and maximize platform adoption.

Preparation

Discovery sessions, first-pass data conversion, and a technology assessment to align systems and goals.

Training

Simulation-based training, hardware installation, and dry-run validation to ensure operational readiness.

Go Live

Final data conversion with full live support to ensure a smooth and successful launch.

Hypercare

Hands-on support post-launch, including month-end guidance and analytics review to reinforce success.

Partner Success

Ongoing optimization, personalized insights, and continuous support to maximize long-term value and adoption.